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Examples: GODREJ, INDIA, JWT, Mumbai

Ads Archive / TV, Cinema, Viral, Online ads

Godrej: Clap

TV-Spots   JWT, Mumbai
Stills from video click to enlarge
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Credits:

In India, the knife throwing game is quite popular in fares and circuses. A man is blindfolded and is asked to hit in the direction of clap. So he just has to listen to that clap sound and throw the knife in that direction. The risk and thrill involved in this game is what makes it popular.A few words from the creative: JWT Mumbai just wanted to highlight the dangers posed by even a single mosquito.


Advertiser: Good Knight Aerosol

Client: Godrej
Agency: JWT,Mumbai
Production Company: Keroscene
Director(s): Rajesh Saathi
Creatives: Tista Sen (Executive Creative Director)
shammsunder gooud (Creative Director)
shammsunder gooud (Art Director)
shammsunder gooud (Copywriter)
Country: India