The commercial tells the story of one little grain’s dream to become a chip, despite his family and friends’ belief that his destiny is to grow up into a piece of bread. The young grain however, follows his dream and becomes the first ever Grainwaves chip.
Advertiser: Smiths Chips
Agency: Clemenger BBDO, Sydney
Executive Creative Director: Richard Maddocks
Copywriter: CHRIS PEARCE
Art Director: Baz Baker
Agency Producer: Jo Howlett and Rebekah Lawson
Director: Damian Stocks
Production Company: Eye Candy Animation
Sound: Andrew Stevenson
The TV Commercial titled Grainwaves was done by Clemenger BBDO advertising agency for product: Grainwaves (brand: Smiths) in Australia. It was released in the Sep 2008.