Product and services category:
Advertising agency, city:
Daniel Bird, Prague
Creative idea explanation:
Greenpeace wanted to put pressure on the it industry to stop relying on coal for its huge energy consumption and chose Facebook as a representative target. The commercial was released at the same time as David Fincher's Social Network film. By telling Mark Zuckerberg's story via a child's perspective, the strong case for Facebook to use renewable energy could be put forward simply and effectively.
The TV Commercial titled Facebook: Unfriend Coal was done by Daniel Bird, Prague advertising agency for product: Greenpeace (brand: Greenpeace) in Czech Republic. It was released in the Apr 2011.