Greenpeace Israel: The Bomb

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Released:	March 2008
Advertiser:	GREENPEACE
Agency:	Grey, Tel Aviv
Country:	ISRAEL
Category:	Public awareness messages
Tags:	Creative review Israel nominees for Cannes 2008

Credits:

A plastic bag that blows up in the shape of an atomic mushroom.

In Israel, roughly 430 million plastic grocery bags are used every month. Plastic bags are freely distributed in supermarkets and kiosks with every purchase, thus consumed relentlessly.

Plastic bags don?t fall apart, they survive for hundreds of years, causing permanent destructive damage. They are thrown here and there, damaging the environment and the sea. Animals swallow them and die, plants are smothered by the bags and suffocate to death.

Plastic bags are manufactured from oil, thus reducing the oil supply and severely damaging the environment.
Demonstrate the severe damage caused by exploitation of plastic bags. Reduce civil use of plastic bags.

Title: "The Bomb"