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Guinness: 17:59
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | September 2008 |
| Advertiser: | GUINNESS  |
| Agency: | AMV BBDO |
| Country: | United Kingdom |
| Category: |
Alcoholic drinks
|
| Tags: |
Beer
|
Credits:
The time 17:59 is a play on the year 1759 when Ireland's famous drink was first brewed in Dublin.
It features a gold-suited troupe of acrobats fired out of tubes bouncing against giant drums to represent the bubbles inside a "surging" pint of Guinness.
The TV campaign, which will air for six weeks, forms part of a wider marketing push using the strapline "17:59. It's Guinness Time".
"5pm to 8pm is a key trading period for licensees with 34% of all beer sold during this time," said Paul Cornell, the marketing manager for Guinness at Diageo GB.