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Guitar Hero 5: Playboy Playmates and Hugh Hefner
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | September 2009 |
| Brand name: | Guitar Hero 5  |
| Agency: | CRISPIN PORTER + BOGUSKY |
| Country: | USA |
| Category: |
Entertainment & leisure
|
| Tags: |
Video Games
Celebrity marketing
|
Credits:
Brand: Guitar Hero
Agency: Crispin Porter + Bogusky
Agency Producer: Aymi Beltramo
Creative Director: Steve Babcock; Conor McCann
Creative: Craig Mandell; Jon Mueller
Director: Brett Ratner
Production: HSI Los Angeles
Producer: Ron Mohrhoff
Director of Photography: Jeff Cronenweth
Post Production: Method
Editor: Lucas Spaulding
Guitar Hero 5 will launch next week with a variety of todays hottest bands and classic tracks and innovative new features that make it the most exciting and accessible Guitar Hero game yet.
Helping celebrate the games launch are Playboy Founder Hugh Hefner and ten Playboy Playmates who are starring in a sexy new ad campaign that highlights how the game lets fans rock any way they want and includes a limited time two-for-one offer of the unreleased Guitar Hero Van Halen game with every purchase of Guitar Hero 5.
The ad is part of the high-profile launch of Guitar Hero 5 and highlights how the game lets fans rock any way they want and showcases the beautiful Playmates jamming to Bob Seger & the Silver Bullet Bands Old Time Rock and Roll in the Playboy Mansion while Hefner enjoys the show.