Filmed in Kiev with the Ukrainian National Ballet and set to the delicate sounds 'Open Up Your Door' by singer/songwriter Richard Hawley. The ad features a young couple sitting quietly in the rafters of a concert hall watching a performance of Swan Lake, performed by members of the Ukrainian National Ballet. The couple seal their tender moment by sharing a pot of Häagen-Dazs.
Project name: Melt Together
Client: Abigail Marr, Senior Brand Manager
Agency: TBWA London
Brief: Return Häagen-Dazs to its iconic status as the intimate adult ice cream
Writer: Graham Cappi
Art director: James Gillham
Planner: Kate Reading/Tom Morton
Production company: Independent
Director: Phillipe André
The TV Commercial titled Melt Together was done by Tbwa\london advertising agency for product: Haagen-dazs Ice-cream (brand: Haagen-dazs) in United Kingdom. It was released in the Oct 2009.