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Advertising campaign "Hallmark - What memory will you make?"

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Hallmark: First words

TV-Spots HALLMARK GOLD CROWN LEO BURNETT USA

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Released:	November 2008
Advertiser:	HALLMARK
Brand name:	HALLMARK GOLD CROWN
Agency:	LEO BURNETT USA
Country:	USA
Category:	Entertainment & leisure
Tags:	Creative review Collection of Hallmark ads

Credits:

Hallmark Celebrates the Sights & Sounds of Xmas...with Help from Director James Gartner

A recordable greeting card from Hallmark makes grandma's wish come true, as she hears a grandchild's "First Words", in this holiday spot from director James Gartner.

Client: Hallmark
Spots Title(s): "First Words", "Undercover Kids"
First Air Date: 11/23/08

Agency: Leo Burnett
EVP, Executive Creative Director: Tim Pontarelli
VP, Content Architect: Tom Keramidas
Creative Director: Dominic Lee
Copywriter: Dominic Lee
Art Director: Pippa White

Production Company: GARTNER
Director: James Gartner
DP: Claudio Miranda
EP(s): Don Block, Rich Carter, Elaine Behnken
Producer: Roger Petrusson

Editorial: Filmcore ("First Words", "Undercover Kids")
Editor: Angelo Valencia
Editorial EP: Kimberly Berman

Post/Effects: The Orphanage

Shoot Location: Los Angeles, CA