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Advertising campaign "Xbox Halo 3 (Believe)"

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XBOX HALO 3: Believe (Case study)

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Released:	April 2008
Advertiser:	XBOX
Brand name:	Halo 3
Agency:	T.A.G
Country:	USA
Category:	Entertainment & leisure
Awards:	Cannes Lions 2008 INTEGRATED Grand Prix
Tags:	Case study Creative review Cannes 2008 Cannes Prediction 2008

Credits:

Client: Microsoft
Agency: T.A.G., San Francisco,
McCann, San Francisco
Creative Director: Scott Duchon,
Geoff Edwards,
John Patroulis
Art Director: Nate Able,
Tim Stier
Copywriter: Mat Bunnell
Agency Producer: Hannah Murray
Agency (Digital): AKQA
Executive Creative Director (Digital): Rei Inamoto
Creative Director (Digital): John Jakubowski
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: David Zander,
Lisa Rich,
Marcia Deliberto
Director of Photography: Chris Soos
Line Producer: Laurie Boccaccio
Miniature Landscape: New Deal Studios
Miniature Figurines: Stan Winston Studios
Editorial Company: Rock Paper Scissors,
Peepshow
Editor: Andrea MacArthur
Executive Producer (Editorial): Cristina DeSimone,
Liv Lawton
Producer (Editorial): Tricia Sanzaro
VFX: Method
VFX Director: Cedric Nicholas
VFX Executive Producer: Neysa Horsburgh
Music Company: Stimmung
Mix: Lime Studios