Geo: United States
Category: Clothing & Footwear
In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history.
Advertising Agency: AlmapBBDO, USA
General Creative Director: Marcello Serpa
Creative Directors: Sandro Rosa, Luciana Haguiara
Art Director: Ricardo Pocci
Copywriters: Luciana Haguiara, João Paulo Testa
Sound: B, A, START
Accounts: Cristina Chacon, Mariana Gomiero
The TV Commercial titled A Grande Virada was done by AlmapBBDO, USA advertising agency for product: Havaianas Footwear (brand: Havaianas) in United States. It was released in the Aug 2012.