Heineken: "DATE" TV Commercial by Wieden & Kennedy Amsterdam

Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: DATE
Advertiser/Client: HEINEKEN
Product/Service: HEINEKEN
Entrant Company: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Executive Creative Director: Mark Bernath/Eric Quennoy
Creative Director: Mark Bernath/Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Agency Producer: Tony Stearns/Niko Koot (Associate Producer)
Advertiser's Supervisor: Cyril Charzat/Sandrine Huijgen/Josefien Olij
Planner: Stuart Parkinson/Martin Weigel
Account Manager: Dan Colgan
Account Supervisor: Clay Mills
Production Company: SONNY London, UNITED KINGDOM
Director: Fredrik Bond
Producer: Helen Kenny/Alicia Richards
Editor: Tim Thorton-Allan/Spencer Ferszt/Patric Ryan/Matthew Brady/Alex Wood
Sound Design/Arrangement: Grand Central/London
Music: Artist/Title: Mohammed Rafi - Jaan Pehechaan Ho
Cameraman: Mattias Montero
Post Production: The Mil/London
Other Credits: Broadcast Director/Erik Verheijen/Account Director/Jasmina Krnjetin/Business Affairs/Karen Crossley
Brief Explanation:
'The Date' follows the Heineken Legend as he woos his girl on an epic date. We see the pair enter a restaurant-cum-theater via a secret entrance known only to the Legend, kicking off a series of encounters between the duo and a cast of colorful characters.
We see our hero save his girl from a near accident leaving the kitchen, only to impress her with his eel-taming skills as they stumble past an aquarium. They encounter a magician whose tricks are outdone by the Legend's clever riposte with a Heineken bottle, only to find themselves running a gauntlet of envious showgirls, and being pursued by an overzealous Chinese dragon.
They land on their feet though, and jump-start a dance in the main hall of the venue where the Legend shows off his unique dance skills all the while clearly impressing his date who is twirled dramatically into a waiting chair. The pair finally seal their romance with a clink of Heineken bottles.
The music is a 60’s Bollywood track which creates an atmosphere reminiscent of memorable nights out, and serves as a fitting backdrop for this legendary date.