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Heinz Ketchup: Talk to the Plant
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | July 2009 |
| Advertiser: | HEINZ  |
| Brand name: | HEINZ KETCHUP |
| Agency: | Crispin Porter + Bogusky Gothenburg |
| Country: | Sweden |
| Category: |
Savoury foods
|
| Awards: |
NYF 2009 Digital Gold
|
| Tags: |
Award show winner
|
Credits:
www.talktotheplant.com
Description / Synopsis
Dubbed "Talk to the Plant," the site lets visitors type in words of encouragement which will be played through voice synthesis to plants that are housed in a Swedish lab. Inspired by the stat that 75% of plant owners talk to their plants, Daddy's goal is to determine if they grow better with human interaction. The site also features a blog and provides info on Heinz's ketchup-growing methods.Agency Crispin Porter + Bogusky Gothenburg
Creative Director: Björn Höglund
Art Director: Jonas Hedeback
Copywriter: Anders Gustafsson
Animation: Malin Ekman
Designer: Anders Johannessen
Interactive Designer: Erik Sterner
Interactive Production Company: Bombay Works
Application Developer: Stefan Hallen
Technical Director: Per Rundgren
Technical Advisor: Mikael Emptiger
Brand Name Heinz Ketchup
Awards: International Food and Beverage Creative Excellence Awards - FAB Awards, 2009 (FAB) for Website: Savoury foods
Cannes Lions - International Advertising Festival, 2009 (Silver Lion) for Foods & Drinks
The New York Festivals International Advertising Awards in All Media, 2009 (Gold World Medal) for Foods