Type of entry: Film Craft
Agency: DROGA5 New York, USA
Entrant DROGA5 New York, USA
Type of Entry: Film Craft
Entrant Company: DROGA5 New York, USA
DM/Advertising Agency: DROGA5 New York, USA
The agency teamed up with the director to launch the massive Wild Rabbit rebranding of Hennessy V.S. The integrated effort introduced the dark and mysterious Wild Rabbit — a metaphor for the never-ending drive to succeed.
In this film, the Wild Rabbit of Manny Pacquiao is subtly depicted as the guiding force behind the athlete’s many successes—from humble beginnings to boxing superstar to congressman in the Philippine parliament. The film features a series of locations in the Philippines, as well as Manny’s original crew and manager.
The film ends by leaving the viewer with a question: What's your Wild Rabbit?
The TV Commercial titled MANNY was done by Droga5 advertising agency for product: Hennessy Cognac (brand: Hennessy) in United States. It was released in the Jun 2012.