Hershey's: Rascal Flatts

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Released:	May 2009
Advertiser:	HERSHEY
Brand name:	HERSHEY'S CHOCOLATE
Agency:	Arnold
Country:	USA
Category:	Confectionery & snacks
Tags:	Celebrity marketing

Credits:

In the latest ad for Hershey's via Arnold NY, jumP editor Michael Saia put his clever cuts to the beat of country superstars Rascal Flatts in a spot that celebrates the pure gooey goodness of a Hershey's chocolate bar.




Client: The Hershey Company
Agency: Arnold NYC
Production Company: HSI
Director(s): The Malloys
Creatives: John Staffen (Chief Creative Officer)
Tim Speidel (Exec Agency Producer)
Rebecca Skinner (Executive Producer)
Tim Lynch (Producer)
Country: United States of America
Other Credits: Editorial: jumP
Editor: Michael Saia
Asst. Editor: William Zitser
Managing Director: Dee Tagert
Executive Producer: Elizabeth Krajewski

Finishing: Manic
Flame Conform: Eric Gelgand

Animation: Digital Kitchen
VFX Producer: Christos Mountzouros

Audio: Manic
Mixer: Stephane Guyot

Audio Post: Sound Lounge
Mixer: Keith Reynaud

Shoot Location: Los Angeles