The National Institute of Prevention and Education for the Health (INPES) launches a new prevention campaign of the HIV to draw the attention to the general public, conceived by the agency McCann Paris.
Entitled “All story”, this campaign consists in presenting the test of the screening as a stage coming to join naturally the loving routine of a couple.
This campaign calls back to the targeted populations who are very touched by this disease: the young heterosexuals and homosexuals from Europe and sub-Saharan Africans.
Advertised brand: INPES
Advert title(s): Toute l’histoire
Translation of headline to English: A new prevention campaign of the HIV signed McCANN Paris
Advertising Agency: McCann, Paris, France
Creative Director: Eric Holden & Rémi Noël
Art Director: Phillippe Puech
Copywriter: Olivier Simon
Program manager: Antoine L’huillier
Tv Producer: Lionel Courtiaud
The TV Commercial titled All story (homosexual) was done by Mccann, Paris advertising agency for product: Hiv Testing (brand: INPES) in France. It was released in the Aug 2008.