Advertising campaign "Honda (Difficult Is Worth Doing)"
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Honda Accord: Live advert
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | May 2008 |
| Advertiser: | HONDA  |
| Brand name: | HONDA ACCORD |
| Agency: | WIEDEN+KENNEDY |
| Country: | United Kingdom |
| Category: |
Cars
|
| Awards: |
Creative Circle 2009 Gold
Cannes Lions 2009 Film Bronze
|
| Tags: |
Creativity
tv-spot
Cannes Lions 2009
Живая реклама
|
Credits:
A team of elite skydivers attempt to form the letters H, O, N, D and A in sequence, within a three minute time limit.
Originally shown on Channel 4 at 8.10pm on 29th May 2008, this is the first ever truly live three minute TV ad shown in the UK.
Difficult is worth doing.
Agency: Wieden & Kennedy
Creatives: James Springall/Craig Hanratty
Creative Directors: Brett Foraker/Tom Tagholm
Production Company: 4 Creative/North One Television
Director/DOP Tim Van Someren
Producers: Charlie Read/Keeley Pratt/John Nolan