We visit two contrasting worlds in Simon Ratiganâs playful new commercial with Wieden + Kennedy to launch the new Honda Civic. Using clever transitions to represent the different characteristics of the new model, Simon combines both worlds seamlessly. Teamed with his knack for capturing believable performances and stunning visuals âDecisions, Decisionsâ is an engaging film, which symbolises the new Honda perfectly.
Agency: Wieden + Kennedy London
Country: United Kingdom
Director: Simon Ratigan
Executive Creative Director: Kim Papworth
Executive Creative Director: Tony Davidson
Creative: Al Merry
Creative: Ben Everitt
Agency Producer: anna Smith
The TV Commercial titled Decisions was done by Wieden + Kennedy London advertising agency for product: Honda Civic (brand: Honda) in United Kingdom. It was released in the Jan 2013.