Honda Civic: Grooves

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Released:	October 2008
Advertiser:	HONDA
Brand name:	HONDA CIVIC
Agency:	RPA
Country:	USA
Category:	Cars
Tags:	Honda's significant ads tv-spot Creativity Behind The Scene Best of the month Creative review

Credits:

The Civic has always been about connecting drivers to the road. That got us thinking. Could we build a road that enhanced that connection?

A behind-the-scenes look at the making of the Honda "Grooves" TV spot: http://www.youtube.com/watch?v=1qmOR9lS6Pw

Agency: RPA, Santa Monica
EVP/Executive Creative Director: David Smith
SVP, Creative Directors: Joe Baratelli; Pat Mendelson
Senior Copywriter: Adam Lowrey
Art Director: Laura Hauseman
SVP/Executive Producer: Gary Paticoff
Production Company: Park Pictures, New York/Santa Monica
Directors: Lance Acord
DP: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Producer: Mary Ann Marino
Associate Producer: Ahnee Boyce
Editorial Company: Rock Paper Scissors, Santa Monica
Editors: Adam Pertofsky
Assistant Editor: Ryan Delk
Postproduction Facility: A52, Santa Monica
Audio Post/Sound Design Company: Frameworks, Santa Monica