Every improvement on the 2012 Civic was designed to make it more fun. That same motivation translated to the public launch of the car.
Advertising Agency: Dare, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Art Directors: Eric Arnold, Mark Mizgala
Copywriter: Jarrod Banadyga
Illustrator: Desmond Montague
Additional credits: Mike Hasinoff, Wendy Moriarty, Giant Ant Media
The TV Commercial titled The Prize was done by Dare advertising agency for product: Honda Civic (brand: Honda) in Canada. It was released in the Apr 2011.