Client: American Honda Motor Co., Inc.
Spot Titles: "Action Adventure," "Big Victory," "Buddy Film," "College Movie," "Family Comedy," "Girls Rule"
First air date: July 16, 2012
Agency: RPA
ECD: Joe Baratelli
GCD: Jason Sperling
CD: Curt Johnson
ACD/Copy: Sarah May Bates
Sr. AD: Jeni Stewart
Agency Executive Producer: Gary Paticoff
Senior Producer: Brian Donnelly
Broadcast Production Coordinator: Ryan Radley
Broadcast Production Assistant: Grace Wang
Production Company: Partizan
Director: Jeremy Konner
Head of Production: Lori Stonebraker
Producer: Bridget Blake-Wilson
Editorial Company: The Reel Thing
Executive Producer: Doug Klekner
Editor: Lance Pereria ("Action Adventure," "Big Victory," "Buddy Film," "College Movie," "Girls Rule")
Editor: Scott Dearborn ("Family Comedy" only)
Music
"College Movie" (Civic)
Artist: Outasight, Track: "Tonight Is the Night"
"Girls Rule" (Accord)
Artist: Wojahn Bros
Artist: Cyndi Lauper, Track: "Girls Just Want to Have Fun"
"Buddy Film" (Pilot)
Artist: Wojahn Bros
Artist: OneRepublic, Track: "Good Life"
"Big Victory" (Civic)
Artist: Wojahn Bros
Artist: Derek and the Dominos, Track: "Layla"
"Action Adventure" (Accord)
Artist: Judas Priest, Track: "You've Got Another Thing Coming"
"Family Comedy" (Odyssey)
Artist: Wojahn Bros
Artist: Pete Townshend, Track: "Let My Love Open the Door"
ABOUT RPA:
RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For more information, visit http://www.rpa.com.
ABOUT HONDA
Honda offers a complete lineup of Honda cars, trucks and service through a network of 1,037 Honda dealerships within the United States. In 2012, Honda will mark 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio in November 1982. Having produced over 23 million vehicles in North America, Honda currently operates 7 major automobile manufacturing facilities in the region.
The TV Commercial titled Family Comedy -- Honda Summer Clearance Event TV was done by Partizan advertising agency for product: Honda (brand: Honda) in United States. It was released in the Jul 2012.