Honda Jazz: London

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Released:	August 2008
Advertiser:	HONDA
Brand name:	HONDA JAZZ
Agency:	DRAFTFCB Melbourne
Country:	AUSTRALIA
Category:	Cars

Credits:

DRAFTFCB Melbourne has launched a fully integrated campaign for the all-new Honda Jazz. Leading the campaign is a 60’ & 45’ TVC Entitled “London”. The spot follows the ever so sassy Jazz as she discovers the wonders of a big city for the first time. The campaign continues on from the charming "Village Green", which was launched late in 2005. The "Village Green" concept, created by Draftfcb, was narrated by "Black Adder's" Tony Robinson and established the Honda Jazz as a highly likable character that all other cars admired. It positioned the Jazz as the absolute best car in its category.

"The challenge with this new incarnation was to deliver the story in a more dynamic, contemporary style, yet keep all of the charm, fun and humour of the original", said DRAFTFCB Creative Director, Scott Lambert. The fully integrated campaign sees the all-new Jazz in magazines, on street furniture, in point of sale and brochures at dealerships and with her own Microsite featuring her own online magazine. Draftfcb's interactive department worked closely with DT Design to deliver the on line elements. The Microsite honda.com.au/vroom also contains a humorous viral casting session.

Agency: DRAFTFCB Melbourne
Creative Director: Scott Lambert
Art Director: Mat Garbutt, Mick Bakos, Scott Lambert, Evan Roberts
Copywriter: Mat Garbutt, Mick Bakos, Scott Lambert, Evan Roberts
Agency Producer: Karina Wright
Director: Glenn Melenhorst
Production Company: Iloura, Melbourne
Country: Australia
Other Credits: Animation/VFX Studio - Iloura
Producer/VFX Supervisor – Julian Dimsey
Creative Director Animation – Glenn Melenhorst
Lead Animator – Nick Tripodi
Flame Compositor – Kim Fogelberg
Sound Mix - Risk Sound
Engineer – Paul Baxter
Producer – Kath Momsen
Original Music Score - Adelphoi Music Ltd UK
Music Producer - Greg Moore
Composers - Jamie Masters & Stephen Patman
Vocalist - Jo Coombes