HSBC Bank: "Brand Values (Responsibility)" TV Commercial by Jwt, London

Project name: Responsibility
Client and Job Title: Tracy Britton, Group Head of Marketing, HSBC Group
Brief: Show that HSBC understand that people’s values influence their financial decisions.
Creative agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Art Director: Mark Norcutt
Copy Writer: Laurence Quinn
TV Producer: Doug Wade
Planner (creative agency): Orlando Hooper-Greenhill
Global Director in Charge: Joseph Petyan
Account Director: Tanya Hamilton-Smith
Media agency: Mindshare
Media planner: Alan Weetch
Director: Frederic Planchon
Production Company: Academy
Editor: Sam Rice-Edwards at The Assembly Rooms
Sound: 750mph
Exposure: BBC World, Discovery, National Geographic Channel, Sky News, in flight media for Tam, Aeromexico, Qantas, Cathay Pacific, British Airways, Emirates, American Airlines, Virgin Atlantic, Singapore Airlines, Air Canada