HSBC: Integrity

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Released:	August 2009
Advertiser:	HSBC
Brand name:	HSBC BANK
Agency:	JWT, London
Country:	United Kingdom
Category:	Banking

Credits:

Project name: Integrity
Client and Job Title: Tracy Britton, Group Head of Marketing, HSBC Group

Brief: Show that HSBC understand that people’s values influence their financial decisions.

Creative agency: JWT London
Executive Creative Director: Russell Ramsey

Creative Director: Axel Chaldecott
Art Director: Mark Norcutt
Copy Writer: Laurence Quinn
TV Producer: Doug Wade
Planner (creative agency): Orlando Hooper-Greenhill

Global Director in Charge: Joseph Petyan

Account Director: Tanya Hamilton-Smith
Media agency: Mindshare
Media planner: Alan Weetch
Production Company: HLA, London
Director: Simon Ratigan

Producer: Mike Wells


Production Manager: Daniel Carter
Production Assistant: Melissa Fallon
DOP: Jan Richter-Friis
Editing House: The Quarry, London
Editor: Bruce Townend
Post Production: MPC, London
Sound: 750mph, London


Exposure: BBC World, Discovery, National Geographic Channel, Sky News, in flight media for Tam, Aeromexico, Qantas, Cathay Pacific, British Airways, Emirates, American Airlines, Virgin Atlantic, Singapore Airlines, Air Canada