| Examples: HSBC, HSBC BANK, United Kingdom, JWT, London |
Advertising campaign "HSBC - The more we understand people and what they value, the better we can help them"
TV ads
Campaign "HSBC - The more we understand people and what they value, the better we can help them" →
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HSBC: Lumberjack
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | September 2008 |
| Advertiser: | HSBC  |
| Brand name: | HSBC BANK |
| Agency: | JWT, London |
| Country: | United Kingdom |
| Category: |
Banking
|
| Awards: |
Epica Awards 2008 Film Bronze
Creative Circle 2009 Gold
|
| Tags: |
Creativity
tv-spot
Best of the month
Award show winner
Creative review
Selection of best bank ads
|
Credits:
We recognise how people value things differently. So what we learn from one customer helps us better serve another.
Agency: JWT London
Creative Director: Axel ChaldecottCreatives: Michael Ashley & Dinesh Kapoor
Agency Producer: Dean Baker
Production company: Gorgeous Enterprises
Director: Vince Squibb
Producer: Spencer Dodd
Director of Photography: Alwin Kuchler
Service company: Treehouse North
Production Designer: Chris Oddy
Editor: Paul Watts @ The Quarry
Post production: The Mill
Telecine: Paul Harrison @ The Mill
Flame: Jay Bandlish
Sound: Munzie @ Grand Central
Music Track: Joanna Newsom
