HSBC: Brand Values (Responsibility)

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Released:	August 2009
Advertiser:	HSBC
Agency:	JWT, London
Country:	United Kingdom
Category:	Banking

Credits:

Project name: Responsibility

Client and Job Title: Tracy Britton, Group Head of Marketing, HSBC Group
Brief: Show that HSBC understand that people’s values influence their financial decisions.

Creative agency: JWT London
Executive Creative Director: Russell Ramsey

Creative Director: Axel Chaldecott

Art Director: Mark Norcutt
Copy Writer: Laurence Quinn

TV Producer: Doug Wade
Planner (creative agency): Orlando Hooper-Greenhill

Global Director in Charge: Joseph Petyan

Account Director: Tanya Hamilton-Smith

Media agency: Mindshare

Media planner: Alan Weetch

Director: Frederic Planchon

Production Company: Academy

Editor: Sam Rice-Edwards at The Assembly Rooms

Sound: 750mph

Exposure: BBC World, Discovery, National Geographic Channel, Sky News, in flight media for Tam, Aeromexico, Qantas, Cathay Pacific, British Airways, Emirates, American Airlines, Virgin Atlantic, Singapore Airlines, Air Canada