HSBC: Lions

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Released:	May 2009
Advertiser:	HSBC
Brand name:	HSBC
Agency:	JWT, London
Country:	United Kingdom
Category:	Investment, insurance & property development

Credits:

JWT London has created 20 idents to support HSBC's sponsorship of the Lions tour in 2009.The idents are set in South Africa (the country hosting the tour) and feature 5 of the greatest Lions players ever to play coaching, the local wildlife.
The campaign, which promotes HSBC's sponsorship of the British and Irish Lions 2009 tour, is set in the location of the sporting event, South Africa.

Client: HSBC
Agency: JWT London
Production Company: Outsider
Director(s): Dom & Nic
Creatives: Russell Ramsey (Executive Creative Director)
Axel Chaldecott (Creative Director)
Mark Norcutt (Art Director)
Laurence Quinn (Copywriter)
Doug Wade (Agency Producer)
Country: United Kingdom