| Examples: HSBC, USA, JWT, HSBC (Soapbox) |
| View online or Subscribe now | |
| Released: | September 2009 |
| Advertiser: | HSBC |
| Agency: | JWT |
| Country: | USA |
| Category: |
Banking |
In a series of candid and moving new spots for HSBC Bank USA, Anonymous Content director Brett Morgen gives New Yorker's a soap box to sound off on, via JWT.
Client: HSBC Bank USA
Spots Title: Soapbox Immigration, Soapbox Baby, Soapbox Tech
Air Date: September 2009
Agency: JWT
Executive CD: Walt Connelly
CD: Josh Kilmer-Purcell
Copywriter: Dinesh Kapoor (CG text)
Art Director: Michael Ashley, Mark Grundland
EP: Caroline Coleman, Bill Finnegan
Producer: Shane Smith
Assistant Producer: Tadd Ryan
Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Julianne Maloney
Production Supervisor: Carole Kiser
Editorial: White House
Editors: Mark Langley, Stephen Jess
Producer: Lauren Hertzberg