WhyHunger.org: Desperate

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Released:	September 2009
Brand name:	HUNGER AWARENESS
Agency:	DUNCAN CHANNON
Country:	USA
Category:	Public awareness messages

Credits:

Los Angeles-based Boxer Films director David Adam Roth draws attention to hunger crisis in the US in the :60/:30/:15 PSA "Desperate," for WhyHunger.org out of Duncan Channon, San Francisco.
The emotionally charged PSA pictures a world where food is exceedingly expensive and citizens can no longer buy it. Urging the more fortunate to donate, “Desperate” highlights that nearly 30 million Americans cannot afford everyday food prices.



Client: WhyHunger.org
Agency: Duncan/Channon, San Francisco, CA
Production Company: Boxer Films, LA, CA
Director(s): David Alan Roth
Creatives: Lawson Deming (DoP)
dave knox (Assoc Creative Director)
Ken Hall (Assoc Creative Director)
Pedram Torbati, Boxer (Editor)
Tim Bright (Producer)
Country: United States of America
Other Credits: Post Producer: Ben Guzman
Colorist: Marshall Plante, The Syndicate
Online: Fefo de Souza, Vendetta Post
Music: Emoto
Mix: M Squared Productions