Ice tea: Tea On Ice

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Released:	November 2007
Brand name:	ICE TEA
Agency:	THE CAMPAIGN PALACE
Country:	AUSTRALIA
Category:	Non-alcoholic drinks

Credits:

Tea On Ice is an exciting arena spectacular, which tells the fascinating story of Iced Tea using thousands of trained ice dancers. At least that’s what the latest Tetley campaign, via The Campaign Palace, Melbourne, looks like to the naked eye. With a 30 second ‘trailer’ on TV and in Cinema, along with supersites, buses and trams, intrigue is built. It all comes to life on the website, where we see ‘audition’ videos, behind the scenes interviews, lyrics and costume designs. People can even submit their own audition. Through the integrated campaign, Tetley’s passion for tea becomes more and more apparent. Don’t miss…Tea On Ice!

Product : Ice Tea
Agency : The Campaign Palace Melbourne
Creatives : Tony Leishman (Creative Director)
Ben Birchall (Copywriter)
Shane Dawson (Art Director)
Fiona Gillies (Agency Executive Producer)
Josh Armstrong (Agency Producer)

Director(s) : Nice Trees

Prod. Co. : The Directors Group
Country : Australia