Advertised brand: International Fund for Animal Welfare (IFAW)
Advert title: Elephant March
Headline and copy text (in English): Help the Elephants with a March Around
Advertising Agency: RAPP / Tribal DDB, Amsterdam, Holland
Art Director: Robin Pas
Copywriter: Alfred Petrie
Illustrator: Willem Brader (Illustrator/Animator), Nick Berjoan
(Illustrator/Animator @ Innerworld);
Additional credits: Michiel van Schooten (Strategy), Joeri Kiekebosch (UX
Design), Kieth Kornson (Webdesign), Jos Vis (Account), Marieke Bongers
Andre Ettema (Music), Justin Billinger (AME Music), Thomas Lievestro
(Production), Edgar Vijgeboom (Production), Rob Verdegaal (Production)
Help the elephants with a march around the world!
Every year thousands of elephants are slaughtered in horrible ways, only
for their ivory. Even though they are the biggest land animals in the world,
with practically no natural predators, they are defenceless against the
violence of organized poaching.
In order to stop this grotesque act of cruelty we need *your *help. We need
to convince the governments to ban the trade of all kinds of ivory. How?
March with the elephants, in what will be the biggest elephant march the
world has ever seen and say ‘No’ to the ivory trade!
The TV Commercial titled Elephant March was done by Rapp advertising agency for product: Ifaw (brand: Ifaw/international Fund Of Animal Welfare) in Netherlands. It was released in the Oct 2011.