IKEA Bedrooms: "Elder Brother" TV Commercial by Leo Burnett Hong Kong

Leo Burnett Hong Kong uses a child’s perspective to present the flexible and smart solutions of IKEA’s bedroom storage products, and how these solutions create a better living.
Product: Ikea Complete Bedroom
Agency: Leo Burnett Hong Kong
Creative Director: Victor Manggunio
Copywriter: YC Chen
Copywriter: Wilson Ang
Art Director: Mike Wong
Art Director: ManFung Li
Director: Rajay Singh
Production Company: Think Tank
Country: Hong Kong
Other Credits: Media Planner: Mandy Lam, Raymond Wong
Media Buyer: Heidi Lau
Media Agency: Mindshare
Editor/Retoucher: Nathan Sham
Account Service: Margaret Chan, Winnie Chow, Tammy Liu