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IKEA: Bjursta dining table
| View online or Subscribe now | |
| Released: | October 2008 |
| Advertiser: | IKEA  |
| Agency: | ST LUKES COMMUNICATIONS |
| Country: | United Kingdom |
| Category: |
Household maintenance & pet products
Home appliances & furnishings
|
| Tags: |
tv-spot
Best of the month
Creativity
|
Credits:
Call it a "Bjursta" inspiration: this new spot for IKEA from director James Rouse of Outsider tugs the heartstrings and ignites the creative spirit with the story of a small boy who can't seem to get his busy family to look at a creature he's fashioned out of clay. The answer, fortunately, can be found around the dining room table, courtesy of IKEA.
Client: IKEA
Agency: St Lukes Communications
Creative Director(s): Alan Young, Julian Vizard
Agency Producer: Jessie Middleton
Director: James Rouse
Producer: Benji Howell
Production Company: Outsider
DOP: Karl Oskarsson
Editorial: Work Post
Editor: Neil Smith
Post: Motion Picture Company