IKEA: Girl / Девочка

	View online or Subscribe now
Released:	July 2007
Advertiser:	IKEA
Brand name:	ikea
Agency:	Instinct
Country:	Russia
Category:	Home appliances & furnishings
Awards:	Moscow Festival 2007 Bronze Kyiv Festival 2008 Kyiv Festival 2008 TV Silver
Tags:	tv-spot Household maintenance & pet products HOME APPLIANCES & FURNISHINGS Work Новости Award show winner Russian nominees to Cannes Lions 2008 Creative review Empressive IKEA ads Empressive collection of IKEA ads

Credits:

Advertising Agency: INSTINCT , Moscow, RUSSIA
Creative Director: Yaroslav Orlov/Roman Firainer
Copywriter: Alexey Meshkov
Art Director: Mikhail Koshelev
Agency Producer: Roman Jirnikh
Account Supervisor: Tatiana Rudakova
Advertiser's Supervisor: Polina Pashkevich
Production Company: BAZELEVS PRODUCTION , Moscow, RUSSIA
Director: Joachim Bach
Producer: Irina Pavlova
Lighting Cameraman: Pavel Edelman
Editor: Nikolai Bulygin
Post Production: Bazelevs
Date Of 1st Transmission: 08/08/2007
Advertising Agency: INSTINCT , Moscow, RUSSIA

Synopsis
This spot was shot for IKEA Catalogue campaign which we called “The book of your future home”.

The story is styled as a mystery movie. A little girl with strange eyes keeps on telling her mother that “everything is going to change soon”. At the end we discover that the source of those changes is the IKEA Catalogue, in which everybody can find lots of smart and stylish home solutions.