IKEA: "Herding Cats 2" TV Commercial by Mother

With the launch of its 2011 catalogue, IKEA was in search of a positioning in the UK that encapsulates the true essence of its brand.
Title "Happy Inside"
Agency Mother
City London
Production Company: Stink
Advertiser IKEA
Brand Name Ikea
Business Sector Department Stores, Supermarkets
Date of First Publication 9/11/2010
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Tagline Home. It's how it makes you feel. Happy Inside
Director Adam Berg
Director of Photography Richard Stewart
Producer Ben Croker, Blake Powell
Agency Producer Juliet Pearson
Editor Trim, Paul Hardcastle
Post Production Absolute Post
Audio Post Production Factor
Sound Designer Anthony Moore