Illinois Lottery: Joy Someone

	View online or Subscribe now
Released:	November 2009
Advertiser:	ILLINOIS LOTTERY
Brand name:	ILLINOIS STATE LOTTERY
Agency:	ENERGY BBDO
Country:	USA
Category:	Entertainment & leisure
Tags:	Лотерея

Credits:

Title: Joy Someone
Client: Illinois Lottery
Brand: Holiday Promotion

Agency: Energy BBDO, Chicago
Chief Creative Officer: Dan Fietsam
Creative Group Head: Grant Tennison
Copywriter: Jonathan Ozer
Art Director: Isabela Ferreira
Agency Head of Production: Brigette Whisnant
Agency Executive Producer: Pam Pietrowski

Director: Aaron Ruell
Production Company: Biscuit Filmworks USA
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Tracy Broaddus
Director of Photography: Bob Yeoman


Editorial: Matthew Woods, The Whitehouse
Music House: Spank Music
Voice Over Talent: Jay Marks




The Illinois Lottery launches its integrated holiday campaign “JOY SOMEONE” created by Energy BBDO/Chicago and directed by award-winning director Aaron Ruell.

The campaign encourages people to “Joy Someone” by giving special holiday scratch-off tickets to the unsung heroes in their lives. Central to the campaign is an unexpected retro version of the holiday classic “Joy To the World” arranged by Spank Music.

The track features insightfully humorous new lyrics that celebrate people like “…the guy who took away your futon,” “…the pizza guy who pre-blots your pizza” and “…the lady who made you a giant cat tower.” Ruell’s distinctive visual style brings an unexpected combination of humor and nobility to these people.

The campaign is brought to life through TV, digital. radio, outdoor, point-of-sale, and special karaoke taxi events beginning around Thanksgiving weekend.