Independence Blue Cross: "Hurdle" TV Commercial by Tierney

Category: Finance & insurance
Brand: Independence Blue Cross
Agency: Tierney
Country: United States of America
Human agility as metaphor for Independence Blue Crossâ new flexible and coordinated, patient-centered health insurance, which aims to encourage coordination between physicians, nurses, hospitals and specialists, and to reward the quality of care rather than its volume.


Campaign showcases three amateur athletes: a swimmer, a skateboarder and a hurdler. Footage is entirely in high contrast black-and-white, with slow-motion (1000 frame-per-second) film effects.

Category: Finance & insurance
Client: Independence Blue Cross
Agency: Tierney
Production: GARTNER
Country: United States of America
Director: Raymond Bark
Executive Creative Director: Patrick Hardy
Creative Director/ art director: Teri Gerbec
Creative Director/ writer: Andrew Cahill
Producer: Jane Thomson
Executive Producer: Don Block
Executive Producer: Caryn Maclean
Digital Creative Director: Jeff McWeeney
DoP: Roberto Schaefer
Sound Studio: Audio Engine
Sound Design: Carl Mendelbaum
Agency Producer: Peg Finucan
Post production: Union Editorial
Editor: Einar
Post Production Producer: Sara Mills
Post Production Producer: Megan Dahlman
Music: Fujiya Miyagi
Color-correct: Company 3
Telecine: Tim Masick