inFAMOUS game: Tweet for PlayStation 3

Credits:

Synopsis
PS3 interactive Twitter banner launches June 6th.

Are you #good or #evil? Find out at www.ign.com.au or @infamousthegame

TEQUILA\WHBIN\TBWA make an inFamousTM Tweet for PlayStation®

Supporting the launch of the highly anticipated title, inFamousTM, releasing exclusively on PLAYSTATION® 3 on June 4th, TEQUILA\WHYBIN\TBWA Sydney has created a comprehensive online campaign with that renowned PlayStation® attitude. As part of the campaign TEQUILA\ have created a unique way of affecting events in the online world through activity in the Twittersphere. Raoul Bedford, Senior Marketing Director of Sony Computer Entertainment Australia, " PlayStation® continually pushes the boundaries of innovation and the online world is no exception. The Twitter opportunity was the perfect medium to interact with game fans. The Twitter tactic is based on the key premise of the karmic choice within inFamousTM, through the lead protagonist Cole and the good and bad choices he can make within Empire City"

TEQUILA\ has created an interactive banner that pulls "tweets" matching the words “#good” or “#evil” with “@infamousthegame“ to determine Cole's fate in real time. A tweet for “#evil” causes Cole to be shocked and thrown around his environment while a tweet for “#good” will heal him. People's 'tweets' are fed live in the banner as Cole awaits the consequences. @russtytuckle, Creative Director of TEQUILA\, said "the idea of using Twitter to fuel other communications and experiences outside of the Twitter network is an exciting new creative challenge and a smart way to reach a wider, and at times, #evil audience.”
Twitter users can tweet whether they are good or evil simply by visiting ign.com.au or @infamousthegame on Twitter, from June 6th to June 8th.

Credits:
Russ Tucker, Digital Creative Director

Glenn Christensen, Designer

Danny McGillick, Flash Developer

Michal McGlynn, Developer

Stafford Bossak, Digital Producer

Ryan Bernal, Group Head

Tim Gray, Campaign Manager

Sarah Parker, Starcom MediaVest Group

Brett Covell, Starcom MediaVest Group

Fred Westcott, Starcom MediaVest Group