FATHERHOOD INITIATIVE: CHEERLEADER

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Released:	June 2009
Advertiser:	NATIONAL FATHERHOOD INITIATIVE
Brand name:	INITIATIVE FOR ACTIVE FATHERHOOD
Agency:	CAMPBELL-EWALD
Country:	USA
Category:	Public awareness messages
Awards:	Cannes Lions 2009 Film Bronze
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Public Awareness Messages
Title: CHEERLEADER
Advertiser/Client: NATIONAL FATHERHOOD INITIATIVE
Product/Service: FATHERHOOD INITIATIVE
Entrant Company: CAMPBELL-EWALD Warren, USA
Advertising Agency: CAMPBELL-EWALD Warren, USA
Creative Credits
Chief Creative Officer: Bill Ludwig
Creative Director: Patrick O'Leary
Agency Producer: Adam Van Dyke
Account Manager: Account Coordinator: Michelle Srbinovich
Account Supervisor: Account Management: Dave Smith/Christina Cecchetti
Production Company: HUNGRY MAN Los Angeles, USA
Director: Vance Malone
Editor: Derrick Swanson, Mad River
Sound Design/Arrangement: Audio Engineer: Jay Scott, Ringside
Art Director: Craig Marrero
Post Production: Mosa/Ringside
Other Credits: Executive VP & Director of Broadcast Services: Bob Solano; VP and Broadcast Manager: Brenda Gorman
Details
Brief Explanation:
More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse. In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.