Advertising campaign "Inner Circle Rum (Not made for you)"
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Inner Circle Rum: Not made for you
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| View online or Subscribe now | |
| Released: | May 2008 |
| Brand name: | Inner Circle Rum  |
| Agency: | HOST |
| Country: | AUSTRALIA |
| Category: |
Alcoholic drinks
|
Credits:
Host and Happy Soldiers make Inner Circle.
Inner Circle Rum was made by, and for, the four members of the inner circle. And them only. This new cinema ad from Host and Happy Soldiers uses cinema to eliminate all viewers and communicate that Inner Circle Rum was not made for them, and it was not made for you. It's part of a new campaign that includes TV, print and online (www.notmadeforyou.com.au).
Product : Inner Circle Rum
Agency : Host/Happy Soldiers
Creative Director: Happy Soldiers
Art Director: Happy Soldiers
Copywriter: Happy Soldiers
Agency Producer: Kaija Wall/Natasha Johnson
Producer: Sheridan Bott
Director: Sam Bennetts
Prod. Co.: The Feds
Country: Australia