Instrumentarium: "Markus" TV Commercial by Tbwa\phs

It's a story from TWBA\PHS Helsinki about a man who takes the same tram everyday, but because of his bad eye-glasses he totally misses a beautiful lady who is interested in him. An optician travelling in the same tram notices the situation and decides to help the man. The man gets a new pair of glasses and the next time on the tram, sees clearly also to the back of the tram. He sees a beautiful lady - who is actually a different person
than the viewer would expect. Thanks to the caring optician, they fall in love and live happily ever after.


Client: Instru Optiikka Oy/Instrumentarium

Agency: TBWA\PHS Helsinki

Copy: Rane Tiukkanen / Antti Toivonen
Art Director: Mikko Torvinen/Ossi Honkanen

Production Company: Motel Royal
Director: Rane Tiukkanen
Music + Sound Production: Humina
Post production: Toast Post
Creative Director: Mikko Torvinen
Editor: Johannes Salonen
Producer: Mika Sylvin
Country: Finland
Account Director: Jere Teutari, Eeva-Kaisa Tarkkonen;
Project Management: Jenna Karhu, Sari Sarahonka

The TV Commercial titled Markus was done by Tbwa\phs advertising agency for product: Instrumentarium (brand: Instru Optiikka Oy) in Finland. It was released in the Jun 2009.