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| Released: | June 2009 |
| Advertiser: | Instru Optiikka Oy |
| Brand name: | Instrumentarium |
| Agency: | TBWA\ |
| Country: | Finland |
| Tags: |
оптика |
It's a story from TWBA\PHS Helsinki about a man who takes the same tram everyday, but because of his bad eye-glasses he totally misses a beautiful lady who is interested in him. An optician travelling in the same tram notices the situation and decides to help the man. The man gets a new pair of glasses and the next time on the tram, sees clearly also to the back of the tram. He sees a beautiful lady - who is actually a different person
than the viewer would expect. Thanks to the caring optician, they fall in love and live happily ever after.
Client: Instru Optiikka Oy/Instrumentarium
Agency: TBWA\PHS Helsinki
Copy: Rane Tiukkanen / Antti Toivonen
Art Director: Mikko Torvinen/Ossi Honkanen