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International Olympic Committee: Olympic Spirit
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | November 2009 |
| Advertiser: | INTERNATIONAL OLYMPIC COMMITTEE  |
| Brand name: | INTERNATIONAL OLYMPIC COMMITTEE |
| Agency: | COLE & WEBER UNITED |
| Country: | USA |
| Category: |
Public awareness messages
|
Credits:
Using an innovative technique, the spot uses stop motion to animate hundreds of individual paper collages, each hand-cut and torn.
Filmed in one continuous shot, we are taken on a journey as each Olympic symbol seamlessly segues into the other. The subtle differences and imperfections in color and texture infuse the spot with a warm energy that communicates the over-riding message of the Olympics – it's a celebration for everyone, all shapes and colors.
Client: International Olympic Committee
Agency: Cole & Weber United
Title: Olympic Spirit
ECD: Todd Grant
ACD/CD: Scott Fero
Sr CW: Jacob Baas
CW: Greg Lane
Executive Producer: Pete Anderson
Production Company: Nexus
Director: Johnny Kelly
Executive Producers: Charlotte Bavasso & Christopher O’Reilly
Producer: Christine Ponzevera
Animation: Nexus
Compositing: Nexus
Music: Shugo Tokumaru