Ipod Nano: "iPod nano - New way to nano" TV Commercial by Tbwa\chiat\day La

Category: Home Electronics & Audio-Visual
Advertiser: APPLE
Product/Service: IPOD NANO
Agency: TBWA\MEDIA ARTS LAB
Production Company: ANONYMOUS CONTENT, Culver City, USA
Date of First Appearance: Sep 10 2010
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum/Scott Trattner
Creative Director: Alain Briere
Copywriter: Ted Kapusta
Art Director: Paula Cristalli/Ludovic Schorno
Agency Producer: Hank Zakroff/Ben Bragg
Director: Mark Romanek/Logan
Editor: Jared Coller
Post Production: Brandon Sanders
Director Of Photography: Harris Savides
Editing Company: Nomad Editing

English Description
The new Nano continued Apple’s tradition of unmatched innovation. It’s smaller, lighter, more mobile than ever and still has a full color screen. “New Way to Nano” shows off all of these things while keeping the product rooted in music and fun. In the spot we see a Nano clipped to someone’s pocket, as the person’s hand unclips it and moves it to a different spot, we also transition to it being clipped to someone else’s body. We go from person to person with the Nano always being moved to a different spot.