J-POWER: Environment

	View online or Subscribe now
Released:	May 2009
Brand name:	J-POWER
Agency:	McCANN ERICKSON JAPAN
Country:	Japan

Credits:

PROJECT NAME: J-POWER "Global" and "Environment"
RUNNING TIME: 2 x :30
DATE OF FIRST AIRING: April 15, 2009 (Japan only)
FILM STAGE/LOCATION(S): Japan

CLIENT: Electric Power Development Co., Ltd ("J-POWER")
CITY/STATE: Tokyo, Japan

AD AGENCY: McCann Erickson Japan, Inc.
CITY/STATE: Tokyo, Japan
CREATIVE DIRECTOR/COPYWRITER: Isamu Nakamura
ART DIRECTORS: Takehiko Araki, Kenichi Horie

PRODUCTION COMPANIES: Kirameki, Inc. & Stardust Studios
CITY/STATE: Tokyo, Japan & Bicoastal, USA
DIRECTOR: Jake Banks
DIRECTOR OF PHOTOGRAPHY: Naoki Noda
PRODUCTION MANAGER: Sachiko Tamaru (Kirameki)

DESIGN/ANIMATION COMPANY: Stardust Studios
CITY/STATE: Bicoastal, USA
CREATIVE DIRECTOR: Jake Banks
EXECUTIVE PRODUCER: Paul Abatemarco
DESIGN DIRECTOR: Neil Tsai
PRODUCERS: Jody MacKinnon, Clara Park, Steven Poulsen
DESIGNERS: Neil Tsai, Gretchen Nash, Tosh Kodama, Bill Bak, Ling Feng, Angela Ko, Jenny Ko, Juliet Park
ANIMATORS: Sang Lee, Angie Tien, Brian Broussard, George Longo, Damon Snyder, Ryan Hooks, Marisol Baltierra, Catherine Yoo, Giancarlo Rondani, Maithy Tran, Thomas Horne
2D ARTISTS: Brian Williams, Davina Sanchex, Stephen Edwards, Kristen Swanson

MUSIC ARTIST: Hifana
MUSIC PRODUCER: Masayo Okino

ADDITIONAL POST-PRODUCTION: Sony PCL
CITY/STATE: Tokyo, Japan
ONLINE EDITOR: Masashi Hosoda
MIXER: Tsutomu Higa

FINAL MIX COMPANY: Omnibus
CITY/STATE: Tokyo, Japan
MIXER: Norisato Nakauchi



In cooperation with Japanese production company Kirameki (www. kirameki.cc), bicoastal U.S. creative production company Stardust Studios (www.stardust.tv) recently produced two HD spots for Tokyo's Electric Power Development (J-POWER) through the creative team at McCann Erickson Japan. The two HD :30 spots entitled "Global" and "Environment" directed by Stardust's founder and creative director Jake Banks began airing in April in Japan, where they will continue to run for the next year.

"The main focus of these spots was to show that J-POWER creates energy and makes everything possible for daily life," Banks explained. "One was an environmental spot, and the other was a global spot that speaks to the industries, businesses, infrastructures and everything that the company powers."

Although the original approach called for the use stock footage, Banks and the agency's creatives, including creative director and copywriter Isamu Nakamura, and art directors Takehiko Araki and Kenichi Horie, ultimately agreed on the greater benefits of capturing original live-action footage for the project. During one day of green screen shooting on a soundstage in Tokyo, Banks and director of photography Naoki Noda captured HD footage of actors and various animals using the ARRIFLEX D-21 camera package.

Artists at Stardust's Santa Monica studio then used Maya to create the natural habitats, the turbine and many other elements for both spots, and Adobe After Effects was used for visual effects and compositing.