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| Released: | July 2008 |
| Advertiser: | JC PENNEY |
| Agency: | SAATCHI & SAATCHI, New York |
| Country: | USA |
| Category: |
Retail stores & rental companies |
Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Executive Creative Director: Matthew Atkatz
Art Director: Judy Robinson
Copywriter: Piper Hickman
Producer: Bruce Andreini
Production Company: HSI
Director: David LaChapelle
Director of Photography: Guillermo Navarro
Executive Producer: Rebecca Skinner
Editorial Company: PS260
Editor: Maury Loeb
Colorist: Tim Masick
Audio Post: Sound Lounge
Mixer: Philip Loeb