JC Penney: Wake Up

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Released:	November 2007
Advertiser:	JCPENNEY
Agency:	SAATCHI & SAATCHI, New York
Country:	USA
Category:	Retail stores & rental companies
Awards:	Boards awards 2008 Directors First Boards Awards
Tags:	tv-spot Creativity Award show winner Work

Credits:

Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Creative Director: Kerry Keenan
Art Director: Menno Kluin,
Michael Schachtner
Copywriter: Julia Nuemann
Agency Producer: Zamile Vilakazi
Executive Agency Producer: Colin Pearsall
Production Company: Epoch Films
Director: Mike Long
Director of Photography: Stephen Blackman
Executive Producer: Jerry Solomon
Line Producer: Pat Harris
Editor: Joe Guest
Editorial Company: Final Cut
Sound Design/Mix: Teressa Tate
Telecine: The Mill, New York
Colorist: Fergus McCall
Music Company: Siblings
Music Producer: Ryan Fitch