Jeep: Have fun out there (tree)

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Released:	July 2008
Advertiser:	JEEP
Agency:	99
Country:	New Zealand
Category:	Cars
Tags:	SUV Viral

Credits:

Last week saw some of the worst storms in recorded history to hit New Zealand and what defined this in the hearts and minds of New Zealanders was viral footage and News coverage of a falling tree almost hitting a car in Nelson, South Island. 99 Auckland thought about the Jeep brand proposition of 'Have fun out there' and what would happen if a Jeep was there? The original footage was sourced, and we recreated the scene of a Jeep owner doing just that, 'Having fun out there.' The viral was sent out a day after the news coverage aired, to maintain relevancy.
Product: Jeep
Agency: 99, Auckland
Executive Creative Director: Craig Whitehead
Creative Director: Craig Pethybridge
Art Director: Raymond McKay
Agency Producer: Vicki O'Leary
Country: New Zealand
Other Credits: Senior Account Director: Matt Dickinson
Motion Graphic Artist: Joerg Fuchs
Retoucher: Michael Currie