Chief Creative Officer: Kevin McKeon
Client: Jim Beam
Creative Director: Jason Koxvold
Creative Director: Josh Greenspan
Creative Team: Todd Beeby
Creative Team: Brian Platt
Creative Team: Jed Cohen
Creative Team: Karl Haddad
Producer: Sherri Levy
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Emmanuel Lubezky
Live Action Producer: Natalie Hill
Production Designer: Christopher Glass
VFX Studio: The Mill
VFX Supervisor: Daniel Williams
Producer: Adrienne Britzman
Producer: Zu Alkadiri
Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Neil Meiklejohn
Producer: Helena Lee
Executive Producer: Eve Kornblum
Executive Producer: Linda Carlson
Mix Company: Human
Sound Design: Human
Final Mix: Tom Jucarone
One of America's most iconic brands, Jim Beam, is sparking a cultural movement for bold choices. Because the bold choices we make, make us. The question is, which “us” will we choose? In the anthem for Jim Beam created by StrawberryFrog and filmed by Director Dante Ariola, Oscar-nominated actor Willem Dafoe sparks our movement by pondering that exact question.
In this film, a young Dafoe is at a crossroads, faced with a choice. To boldly leave his hometown of Appleton, Wisconsin, and head for the bright lights and long odds of an acting career in New York City, or stay put, and let fate play a leading role in deciding his future.
As he reflects on his decision, we explore the many futures that could have been – factory foreman, chess champion, aging punk, even sumo wrestler - but as Dafoe notes, in the end, there is really only one choice.
“All choices lead you somewhere,” Dafoe notes. ”Bold choices take you where you’re supposed to be.”
The TV Commercial titled Bold Choice was done by strawberryfrog advertising agency for product: Jim Beam (brand: Jim Beam) in United States. It was released in the Feb 2011.