Actor, writer and comedian Peter Kay reprised his role as John Smith's No Nonsense man for the first time in five years.
Kay, who was the star of John Smith's hugely-successful No Nonsense TV ad campaign from 2002 to 2005, is back to bring a smile to the face of Britain in the first of three new ads.
John Smith's, Britain's best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV "wife" on a pleasant evening out with friends – until his plain-speaking honesty brings a playful conversation about his "dream date" to an amusing and unexpected conclusion.
Agency: TBWA\London, UK
Director: Danny Kleinman
Prod Comp: Rattling Stick
Creative Director: Al Young
Creative Teams: Gabriel Miller & Marcello Marcinkowski, Craig Ainsley & Fernando Perottoni
Producer: Jason Ayers
Planner: David Fryman
Acc Hand: Simon Alexander
The TV Commercial titled Diner was done by TBWA\ London advertising agency for product: John Smith's Beer (brand: John Smith's) in United Kingdom. It was released in the May 2010.