K – SME CREDIT: LONG

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Released:	June 2009
Advertiser:	KASIKORN BANK GROUP
Brand name:	K – SME CREDIT
Agency:	OGILVY & MATHER
Country:	Thailand
Category:	Investment, insurance & property development
Awards:	Cannes Lions 2009 Film Silver
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: LONG
Advertiser/Client: KASIKORN BANK GROUP
Product/Service: K – SME CREDIT
Entrant Company: OGILVY & MATHER Bangkok, THAILAND
Advertising Agency: OGILVY & MATHER Bangkok, THAILAND
Creative Credits
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Copywriter: Wichain Thongsuksiri/Kris Garford Spindler
Agency Producer: Yuthapong Varanukrohchoke
Advertiser's Supervisor: Kasikornbankgroup
Planner: Amorntat Soonthornsawad
Account Manager: Rati Panthawi
Account Supervisor: Phannika Vongsaya/Aree Tungsudjaritn
Production Company: PHENOMENA Bangkok, THAILAND
Director: Thanonchai Sornsriwichai
Producer: Tichakorn Baimorakote
Editor: Manop Boonwipas; R Here
Sound Design/Arrangement: Pracha Selawan
Art Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Kornthorn Anantananukun/Ratapon Houyhongtong
Lighting: Tham Rinwilairak
Post Production: Oriental Post
Details
Brief Explanation:
We see the workers in the bakery working extra quickly in order to hurry to repay their loan. With K SME Credit there is no hurry as tehy approve repayment of up to 10 years. Record payment times.